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Saturday, 02 May 2009 00:00 |
May 20, 2009 (LOS ANGELES) – The Advocate, the world’s leading LGBT news source, announced today that Mark Smelzer has been named publisher of the iconic Advocate brand. In his new role, Smelzer will develop and execute strategic, multi-platform sales initiatives for new and existing clients aiming to target the coveted LGBT consumer. Smelzer will be based in The Advocate’s Los Angeles office. “I’m thrilled that Mark is joining Regent Media as Publisher of The Advocate,” said Joe Landry, Senior Vice President and Group Publisher for The Advocate’s parent company, Regent Media. “Mark has extensive experience in media sales and commands respect throughout the industry. As the company continues to focus on solutions based multi-platform sales opportunities, Mark will lead the charge for The Advocate.” Smelzer comes to The Advocate with over 20 years of publishing experience. He spent that last five years as publisher of the JCK Publishing Group, the nation’s leading jewelry trade publications and websites. While at JCK, Smelzer oversaw the redesign and expansion of the company’s publications. In addition to winning editorial awards both in print and online, he created the JCK Jewelers Choice Awards, the first jewelry design contest voted on by retailers. Prior to joining JCK, Smelzer was associate publisher of the entertainment trade Variety. While at Variety, Smelzer was a part of the launch team of Vlife, a lifestyle consumer publication for the Variety audience. He also oversaw the New York office of the trade and formed extensive connections in the film, television, and legit theater industries. Prior to Variety, Smelzer held key positions in the media world, including publisher of the trendsetting Buzz magazine and advertising director of the online network L90. Smelzer earned his undergraduate degree and MBA from UCLA. "I am thrilled and honored to be a part of The Advocate and Advocate.com team. The Advocate brand is one of publishing's best, and the relevance and importance of the publication and website -- in light of current issues such as gay marriage and ‘Don't Ask, Don't Tell’ -- has never been greater," said Smelzer. “Editor in chief Jon Barrett has done a great job transforming the magazine, and I look forward to being his partner in taking this enterprise to the next level."
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